JfDI!
How to sell brilliantly
Unplugged
1...the point from which we will be starting won't surprise you: the world of work has changed. That world of work of rules, gathering qualifications and developing career paths-whether you're a school teacher, a copywriter, a landscape gardener, or nurse, or doctor-has spun out of control...
2...step 1: from single facet to multi facet career. How to crack the multi career and hence have choices. 2which gives options, which gives security...
3...step 2: from CV to added value. Once upon a time, experience was important but a heady set of qualifications could turn the head of an employer. Now the tables are turned. What have you actually done? What can you deliver?..
4...step 3: from looking for an opportunity to creating an opportunity. All organisations are looking for great people. You need to remind them that you are that person...
5...step 4: from simple job satisfaction to the more subtle journey satisfaction. No longer just enjoying the view. Enjoying the climb, too..
6...step 5: from corporate umbrella to corporate entrepreneur. No longer will 'the company look after us...and how to turn that to your advantage...
7...step 6: from exams and qualifications to education and wisdom... how to stay ahead of the game...
8..step 7: from employee to brand...a whole new perspective on building a brilliant career
9...the world of work has changed in three ways: globalisation struck. Automation struck. Instability struck...
10...Globalisation struck: when the market for a solicitor is only Salisbury, Wiltshire you can easily be the best solicitor, grow your business and offer great careers. But when the market is international, when virtual legal services come into play....
.11..Automation: you won't find a bank manger any more just a school-leaver, a screen and a powerful computer to answer all your mortgage queries. You'll self-scan at the super-market. You'll do your own typing. People are frighteningly expensive....
12...instability: rocky world markets put into the globalisation and automation mix and you have an unwillingness to take on extra cost. To actively reduce people cost....
13 ...7 Beacons of Hope (1): Silicon-free jobs. Some jobs cannot be done by chip, yet. Some possibly, ever. ... ...instability: rocky world markets put into the globalisation and automation mix and you have an unwillingness to take on extra cost. To actively reduce people cost....
14...7 Beacons of Hope (2): Added-value you. Excellence is still very much in demand and not that easy to get....
15...7 Beacons of Hope (3): It Works Both Ways. The threats to our careers can be turned on their heads to become a clear and present advantage...
16...7 Beacons of Hope (4): Most People Don't Get It-But You Do. That's your number 1 opportunity......
17...7 Beacons of Hope (5): You can actually have more fun and fulfilment than ever before......
18...7 Beacons of Hope (6): It's really easy...
19...7 Beacons of Hope (7): Early adopters always get the most benefit...
20...The Strategy in two: mindset and mechanics...
21...A great mindset is probably the most significant factor in your personal success...
22...mechanics are the strategies you implement to complement a resourceful mindset...
23...there are two kinds of mindsets: empowering and limiting..
24......empowering mindsets support e.g. 'if I put the work in I can get the job I seek'..
25...but limiting mindsets hold back e.g. ''17 applications already: I'll never get a job'.
26......a resourceful mindset from Isabel Allende: 'you are the storyteller of your own life and you can create you own legend or not'
27...'...while employed, notice what provides the real satisfaction of work. And build upon that'
28...'...spend 5% of your time planning for and positioning for your next move...'
29...'...make sure your CV is ALWAYS up-to-date, especially when you are NOT looking to move...'
30...'...get Really, Really, Really good at your job...'
31...'...become staggeringly productive..'
32...'use human brain rather than reptile brain...'
33 ...'...for your kids, for your team, for you...'
34'...be remarkable. Literally: worth remarking upon...'
35 ''...get your CV sorted...'
36 '...but don't lose your life..'
37 '...the big idea: from find the job ad to create the job ad.'
38 '...get good at selling yourself. In the job and when seeking the job...'
39 '...get good at pushing back on resistance such as 'you have insufficient management experience'...'
Do What You Want, the book.