Negotiation Fundamentals Seven

1. There is no point negotiating until you have sold in principle.
2. Sell first, then negotiate. They must want your product/service. Selling and negotiation are separate processes.
3. Never give, unless you get.
4. Give small, give slowly and document every transaction.
5. Be sure you know the true cost of discount. '25% discount' might well be 50% of profit.
6. Be clear: is this for this deal. Or every deal?
7. Practise before the meeting.