Start-Up Planning 2025

1. A difference (something nobody else does) must be identified;
2. That difference which is identified must be needed and/or wanted;
3. That difference which is identified and needed and/or wanted is also within your area of expertise;
4. That difference can be offered consistently and to high quality;
5. For a price which makes profit.
6. And that difference can be maintained through continuous innovation.
7. To maintain consistent and continuous profitability which maintains your desired lifestyle  and/or pleases shareholders and respects the community and planet.