Deadly Corporate Sins, 7

1. Making the simple, complex.
2. Being reactive in a world which requires us to be proactive.
3. Mistaking The Human Resources Rule-Book for effecting sheer undiluted passion, inspiration and 'I love what I do'.
4. Thinking a stream of electrons is thinking.
5. Aiming for anything less than excellence in everything and anything touched.
6. Only copying the competitor/s, not aiming to leap them.
7. Believing money is the only motivator.