A difference (something nobody else does) must be identified;
That difference which is identified must be needed and/or wanted;
That difference which is identified and needed and/or wanted is also within your area of expertise;
That difference can be offered consistently and to high quality;
For a price which makes profit.
And that difference can be maintained through continuous innovation.
To maintain consistent and continuous profitability which maintains your desired lifestyle and/or pleases shareholders and respects the community and planet.
Reject meetings longer than 45 minutes and/or three people.
Run the meeting yourself if nobody else is doing it: know the goal, manage the time, capture the actions.
Dress like you're serious, not as if you are planning to work on your car nor attend a cocktail party. Unless you are, of course.
Don't say 'but'. Think 'and'.
One pad, one action list. Work it.
Work hard; play hard. Initially separate the two, but as work becomes less (just) a money earner and more a soul enhancer, merge the two.
Start the strategy outlined in 7 by becoming so good at some aspects of your work it becomes play.
Simultaneously, get so good at having and managing real down time you become amazingly creative.
Break the time=money rule and replace it with value=money through your creativity. The former limits your earnings, the latter allows them to take off exponentially.
Thus build your earnings by earning more in less time.
Manage your standard of living and cost base so you don't need more money. It's simply one expression (only) of how good you are.
Take more time off and get out of your cubicle to build your non-fee-earning-creativity i.e. creativity with no purpose at all. Crazy? Not all all....
Surprisingly this will produce your best stuff because there is no external pressure. You're just messin'.
Your best stuff will build your value and your personal brand.
And thus your earnings.
Now you are Motoring at Level 2
With your gained time write a non-fiction book. From your heart and gut. Your expertise, your thing. You know you've got it right when no publisher wants to touch it; it's too damn niche for them.
Get it published even if you have to pay for it yourself with the money you are earning.
Get the book out there to build your brand.
Now you are Motoring at Level 3
And that's a level at which you can work less, think proactively and earn more.