- Taking notes but not listening. Then not reading the notes.
- Failing to qualify (is there budget? who decides?) new business.
- Craving certainty.
- Believing we are limited by conclusions from Belbin, MBTI, StrengthFinder or any other handy diagnostic.
- Thinking pizza and soda will boost productivity.
- Not being your own customer and finding out what it is really like to try and order something, complain or even say thank you.
- Creating slides which are great notes for us, the presenter but paralysingly boring visuals for the audience.
- Thinking Steve McQueen had a leadership style. He was cool. He drove nice cars, fast. But he didn’t have a leadership style.
- Forgetting to do marketing strategy not just marketing communication.
- Cancelling training and development when times are tough.
- Upping the sales forecast based solely upon a spreadsheet growth function.
- Not giving feedback to a member of staff immediately, good or bad.
- Forgetting that money alone is not a motivator. But people feeling really, truly deeply valued is.
- Drinking bad coffee.
- Driving when we could be walking.
- Thinking we are too busy. Actually we lack focus.
- Not asking for 360 degree feedback and seeking it 360 days of the year.
- Stopping exercising. When it will give us exactly the life we seek. Energetic, impassioned, focused.
- That time is measured by a timepiece. Time is measured by value delivered.
- Failing to stop and think.
- Using the wrong kinds of drugs. The right kind?
- Believing a job title means anything.
- Trying to please all customers. That long-tail of bizarre customers will bring down your business.
- Thinking sleep is an option.
- Not putting e-mail replies though a 4h incubator. Receive/draft reply/incubate/edit/send.
- Hoping everybody will love you for your thinking. If your thinking is useful some will hate you for it. C'est La Vie.
- Thinking a headache is a call for paracetamol. It’s a call to change something.
- Failing to respond to e-mail promptly. But see 25 above.
- Not understanding decision vs. action. Decisions are stagnant: I have given up smoking. Actions have momentum: crushing the current packet.
- Certainly not understanding explicit (let’s reduce debtor days by 25%) vs. implicit (let’s improve).
- Diluting reach and/or brand by trying to do everything.
- Not being different. Different is company x solution x you.
- Thinking an MBA is the end. Actually it is just the start of realising there is a science to business. And it does work. And social media is just 2.3% of that science.
- Thinking meetings and e-mail are free. They are not.
- Not reading to simply be better than you were last week.
- Using lifts/elevators when by taking the stairs you raise your heart rate which helps you cope with the next meeting.
- Using it’s when we mean its. And vice versa.
- Allowing the business to become a country club with lounges, Italian coffee machines and lunch-time yoga when it needs to be a base camp with a planning room, check-lists and focused, passionate individuals poised for the assault.
- Staying sort of OK. Yeah, sort of. Right. When excellent is just a decision away.
- Not using the first quiet hours of the day for thinking.
- Selling using discount.
- Failing to leave some days blank.
- Chasing work life/balance. Chase a job you love. Talk to your family. The issue disappears.
- Getting annoyed at airports. Airports are a free anger management workshop without the PPT slide deck. Yes sir, you do have to take your shoes off one more time.
- Deferring the enjoyment of life to holidays and/or retirement.
- Melodrama or dramatising trivia.
- Failing to chase money when the due date on the invoice has passed.
- Not growing up and realising we write the novel called Life.
- Staying late when your kids want, need and love your bed-time stories.
- Thinking that vibrating phone needs to be answered now, right this minute.
More detail in Instant MBA.