The A to Z of Excellence, A is Attention.

Earlier in my consulting career-seeking guidelines as to what made people effective-I identified around 25 characteristics which were consistently applied. When I-for reference in talks-put them on a stack of 3 by 5 prompt cards it wasn’t that hard-with a couple of tweaks-to create an A to Z. 

This eventually-after much discussion with various publishers -became my first published book.

I still have the original cards and still flick through them. It was also interesting how ABC appeared to be most critical and yet Z brought a sense of balance.

A is attention. Nothing happens without it. Place your attention on those things which are important to you. Protect your attention at all costs and avoid it being diluted or fatigued.

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