In Covid-19 World,

(1) maybe they had contacts; maybe they were persistently polite and politely persistent with every possible interaction (2) maybe they had experience; maybe they just read every damn book they could lay their hands on (3) maybe they could afford to fail; maybe they simply refused to fail (4) maybe they had all the luck; maybe they created opportunity after opportunity after opportunity (5) maybe they had money; maybe they kept their costs ice-cold low (6) maybe they were first; maybe they ensured that better was more important than first. 

(7) And they ensured they were better.

Being the Best, the 26 point strategy for being better.