A Business in a Covid-19 World, 7

1. A difference (something nobody else does) must be identified;
2. That difference which is identified is needed;
3. That difference which is identified and needed is also wanted;
4. That difference can be offered consistently and to high quality;
5. For a price which makes profit.
6. And that difference can be maintained through continuous innovation.
7. To maintain consistent and continuous profitability which maintains your lifestyle and/or pleases shareholders and respects the community and planet.