Start-Up Rule 4 of 7: No Excuses; Pay Yourself from Day 1.

In a post-Covid world, maybe the time has come to go out on your own. Keep it simple initially: just you, no start-up capital and a desire to be beholden to nobody. Except you, of course.

Rule 4: No Excuses; Pay Yourself from Day 1.

When planning your new simple start-up:

1. Pay yourself from day 1. To be able to do so is proof you have a viable business.
2. Price your product to build a business not just win today’s sale.
3. Price to be able to (1) pay yourself (2) invest in your future (3) save for a rainy day.
4. Outsource/automate all that you can e.g. book-keeping.
5. Each day work ON your business to improve it, don’t just get sucked into it.
6. When you do work and you have delighted the customer, ask for as many references as they can think of.
7. Keep clients updated. They will need you again. 

Resources

1. Selling without Tears, free PDF.
2. Instant MBA, Amazon.
3. The Rules of Life, free PDF
4. Be Bold, Amazon.
5. JFDI, free book.  Choose your version LHS of blog.
6. Brilliant at the Basics of Business, Amazon.
7. 22 Things They Don’t Teach at Business School, free

Plus of course:

Rule 1,

Rule 2.

Rule 3.

TBC.