In a post-Covid world, maybe the time has come to go out on your own. Keep it simple initially: just you, no start-up capital and a desire to be beholden to nobody. Except you, of course.
Rule 2: You Don’t Necessarily Need Perfect Content. But You Do Need Brilliant Attitude.
Your window-cleaning business may not have the latest ladders, your pop-up cafe has a 4th hand espresso machine and your consultancy has a very ordinary site.
But
....your window cleaning business is the nicest, the politest, the most responsive for 250km in every direction. Your pop-up café is open at 0515 outside the railway station to serve the first commuters with a smile, wit and endless cheerfulness. Your consultancy listens; it responds; it documents value. And it achieves results.
Resources
- Selling without Tears, free PDF.
- Instant MBA, Amazon.
- The Rules of Life, free PDF
- Be Bold, Amazon.
- JFDI, free book. Choose your version LHS of blog.
- Brilliant at the Basics of Business, Amazon.
- 22 Things They Don’t Teach at Business School, free
And of course, Rule 1.