Start-Up Rule 1 of 7: It Doesn’t Need To Be Cool.

In a post-Covid world, maybe the time has come to go out on your own. Keep it simple initially: just you, no start-up capital and a desire to be beholden to nobody. Except you, of course.

Rule 1: Your Business Doesn’t Need to Be Cool.

It simply needs to meet a need, delight the customer and be profitable.

Stop searching for cool. Start with something you can launch and make a success of. 

Resources

1. Selling without Tears, free PDF.
2. Instant MBA, Amazon.
3. The Rules of Life, free PDF
4. Be Bold, Amazon.
5. JFDI, free book.  Choose your version LHS of blog.
6. Brilliant at the Basics of Business, Amazon.
7. 22 Things They Don’t Teach at Business School, free