JfDI!
How to sell brilliantly
Unplugged
The best presenting, the best selling, the best brain-storming often requires people to be ‘in the room’. Eye contact, body language, infectious enthusiasm and above all every kind of peripheral nuance are easier to register as collective energy moves towards the goal.
But in a Zoom world, a ‘working-from-home’ world, a ‘too-many-windows-on-my-screen’ world, this subtle force field disappears. And so the written word will become important: to grab attention, to engage and to cajole.
Practising your pitch will be as much practising the writer’s craft as staring into and articulating to the mirror.