Lock-down is not just confinement to your box for 23h of each 24h of an earth day, but potential lock-down of your mind and your body. Don’t let it happen. Lock-down is a training programme for creativity. How can I come out of this fitter than I went in? How can I come out of this more mentally agile than I went in? How can I re-invent my business for a brave new world? Make use of the allowed walk/bike-ride/work-out. Seek reflection in your paper-notebook. Talk, converse and discuss. Ration screen, pizza and news feeds. Be bold.