Brilliant at the Basics of Business (v2) 100, 44

The mythologies of the start-up are entrancing: a tiny office above a deli, a work-shop in a lock-up garage and 25 euro logos. The reality: get on with it.

Fast-Track with The Book

B@BofBiz One talk normally

B@BofBiz Two first impressions

B@BofBiz Three: make price the smallest issue

B@BofBiz Four: your brand reality

B@BofBiz Five: success can destroy you 

B@BofBiz Six if you are serious, then 0825 not 0832

B@BofBiz Seven forget 'closing' techniques

B@BofBiz Eight your business isn't special

B@Bof Biz Nine one 3 x 5 card

B@Bof Biz Ten PPT slides: are they real?

B@Bof Biz Eleven Stop wishing, start selling

B@BofBiz Twelve Don't Walk By

B@BofBiz Thirteen Are you excited about your business?

B@BofBiz Fourteen Quarter to quarter: no limping.

B@BofBiz: Fifteen Agility

B@BofBiz; Sixteen No 'about'

B@BofBiz: Seventeen Train Your People.

B@BofBiz: Eighteen Planning is good. But it isn't reality.

B@BofBiz: Nineteen Everybody Sells

B@BofBiz Twenty Simply Be Better

B@BofBiz Twenty One Watch The Numbers

B@BofBiz Twenty Two Price To Sleep Well

B@BofBiz Twenty Three Now. Only now. Have that coffee.

B@BofBiz Twenty Four Some are just messers. Let them go.

B@BofBiz Twenty Five Don't Wait for luck

B@BofBiz Twenty Six Is The Customer Always Right?

B@BofBiz: Twenty Seven What's with the rivalry, huh?

B@BofBiz: Twenty Eight Do Not Set Price Quickly

B@BofBiz: Twenty Nine Know Where You Make Your Money

B@BofBiz: Thirty Keep it Lean, Mean and Frugal

B@BofBiz: Thirty One: Get Closer

B@BofBIz: Thirty Two: Stay Alert

B@BofBiz: Thirty Three: Get skilful

B@BofBiz: Thirty Four: What would you do differently?

B@BofBiz: Thirty Five: What are you reading?

B@BofBiz: Thirty Six: Plan-Do-Review

B@BofBiz: ThirtySeven: Not Just KPIs

B@BofBiz: ThirtyEight: Not Just Job Title

B@BofBiz: ThirtyNine: Don't Love Every Customer

B@BofBiz: Forty: Respect the Relationship

B@BofBiz: FortyOne: Get to the Airport Early

B@BofBiz: FortyTwo: Write Better Notes.

B@BofBiz: FortyThree: Pure Gold for Performance Improvement.