Nicholas Bate:

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Thursday, November 30, 2017

Brilliant at the Basics of Business (v2) 100, 27

Accounts, Sales and Marketing are not rival departments. They are a seamless, integrated operational team...right?

The Book.

The Back-Story

B@BofBiz One talk normally

B@BofBiz Two first impressions

B@BofBiz Three: make price the smallest issue

B@BofBiz Four: your brand reality

B@BofBiz Five: success can destroy you

B@BofBiz Six if you are serious, then 0825 not 0832

B@BofBiz Seven forget 'closing' techniques

B@BofBiz Eight your business isn't special

B@Bof Biz Nine one 3 x 5 card

B@Bof Biz Ten PPT slides: are they real?

B@Bof Biz Eleven Stop wishing, start selling

B@BofBiz Twelve Don't Walk By

B@BofBiz Thirteen Are you excited about your business?

B@BofBiz Fourteen Quarter to quarter: no limping.

B@BofBiz: Fifteen Agility

B@BofBiz; Sixteen No 'about'

B@BofBiz: Seventeen Train Your People.

B@BofBiz: Eighteen Planning is good. But it isn't reality.

B@BofBiz: Nineteen Everybody Sells

B@BofBiz Twenty Simply Be Better

B@BofBiz Twenty One Watch The Numbers

B@BofBiz Twenty Two Price To Sleep Well

B@BofBiz Twenty Three Now. Only now. Have that coffee.

B@BofBiz Twenty Four Some are just messers. Let them go.

B@BofBiz Twenty Five Don't Wait for luck

B@BofBiz Twenty Six Is The Customer Always Right?

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Spider Web

engineered to be on par with bullet proof Kevlar.

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Wednesday, November 29, 2017

Jagged Thoughts for Jagged Times, 257

Simply because we do not affix a postage stamp to our e-mail does not mean it is free. That mail has a huge cost in productivity terms: for us, in did we craft it correctly first time? For others in lack of certainty perhaps of what is required of them. For others in being cc'd without need.

No, mail isn't free. It's extraordinarily expensive. Ensure you get a good RoI on each and every one.

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