Brilliant at the Basics of Business (v2) 100, 22

(a) price - cost = profit

(b) profit x lots = sleep @ night

Price for a good night's sleep. Not just 'a deal'.

The Book.

The Back-Story

B@BofBiz One talk normally

B@BofBiz Two first impressions

B@BofBiz Three: make price the smallest issue

B@BofBiz Four: your brand reality

B@BofBiz Five: success can destroy you 

B@BofBiz Six if you are serious, then 0825 not 0832

B@BofBiz Seven forget 'closing' techniques

B@BofBiz Eight your business isn't special

B@Bof Biz Nine one 3 x 5 card

B@Bof Biz Ten PPT slides: are they real?

B@Bof Biz Eleven Stop wishing, start selling

B@BofBiz Twelve Don't Walk By

B@BofBiz Thirteen Are you excited about your business?

B@BofBiz Fourteen Quarter to quarter: no limping.

B@BofBiz: Fifteen Agility

B@BofBiz; Sixteen No 'about'

B@BofBiz: Seventeen Train Your People.

B@BofBiz: Eighteen Planning is good. But it isn't reality.

B@BofBiz: Nineteen Everybody Sells

B@BofBiz Twenty Simply Be Better

B@BofBiz Twenty One Watch The Numbers