Brilliant at the Basics of Business (v2) 100, 10

Those PPT slides? The ones shown at every pitch? Are they for real? Or do they talk a fantasy that no customer has ever experienced? Make sure the gap between the story at the pitch and the actual customer experience is zero. 0. Nada.

The Back-Story

B@BofBiz One talk normally

B@BofBiz Two first impressions

B@BofBiz Three: make price the smallest issue

B@BofBiz Four: your brand reality

B@BofBiz Five: success can destroy you 

B@BofBiz Six if you are serious, then 0825 not 0832

B@BofBiz Seven forget 'closing' techniques

B@BofBiz Eight your business isn't special

B@Bof Biz Nine one 3 x 5 card

The Book.