Brilliant at the Basics of Business (v2) 100, 9

One 3 x 5 card. That's all.  That's all it should need to express your essential value to the customer. To detail your strategy. To detail your pricing policy. To explain to an interviewee why he/she should join your company. Get a stack. 3 x 5 articulation. More than enough.

The Back-Story

B@BofBiz One talk normally

B@BofBiz Two first impressions

B@BofBiz Three: make price the smallest issue

B@BofBiz Four: your brand reality

B@BofBiz Five: success can destroy you 

B@BofBiz Six if you are serious, then 0825 not 0832

B@BofBiz Seven forget 'closing' techniques

B@BofBiz Eight your business isn't special

The Book.