Brilliant at the Basics of Business (v2) 100: 4

Your brand is not what you decided at the off-site in Paris nor Orlando. It's what happens when you Google/Bing it. It's what is said when you over-hear two people in the queue for the plane referring to your product or service. It's how your own people refer to the business they work for.

The Back-Story

B@BofBiz One

B@BofBiz Two

B@BofBiz Three

The Book.