Brilliant at the Basics of Business (v2) 100: 3

Make price the smallest issue.

Make it a simple question: and how much is your product? Your service?

Not a big debate nor negotiation. How? Through talking and illustrating and referencing the tremendous measurable value and benefit they will get when they become one of your customers.

The Back-Story

B@BofBiz One

B@BofBiz Two

The Book.