JfDI!
How to sell brilliantly
Unplugged
The Back Story
The economy tends to run in cycles. Good times, bad times, good times, bad times. Despite many, many theories few seem to really be able to put a handle on why nor save their citizens from the pain of the bad times.
As once again as we appear to tip into tougher times I find myself having many conversations with organisations about what to do about falling sales and diminishing pipelines. The answer is nothing fancy. Be Brilliant at the Basics of Business. So an earlier series is back and fully updated for tougher times.
One
Talk normally. Keep it jargon free and TLA* free. Don’t facilitate dialogue with the company’s DNA. Just say we’d love you to talk to us. Firms don’t have DNA. And scenarios are for theatres of war and marketing hand-books. If you want real customers talk to them normally.
And if this is bad for the external customer, it's debilitating for those in the firm: nobody actually know what anybody is taking about. It's The Emperor's New Clothes.
*Three Letter Acronym. Quite.