JfDI!
How to sell brilliantly
Unplugged
- It is not Marketing Communications. That's when you have done your strategy, how do you tell the world?
- It is about tough, tough thinking.
- Proactive thinking: what do we need to anticipate?
- Lateral thinking: what do we need to do differently?
- Critical thinking: what do we need to do better?
- It needs data: market size, market growth, competitor size, what the client wants and what he/she needs....
- It needs to be done, not talked about.
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Extra Bonus: You, Only Better