Basics: Coffee 7

1. Buy a decent bean. Try those from you local roastery. Buy small, fresh batches.
2. Store those beans well: in an air-tight container out of heat and sunlight.
3. Use a french press, scrupulously cleaned after previous use.
4. Just-off-the-boil water. 
5. 3/4 minutes before plunging.
6. Warmed cup. No milk nor sugar.
7. Find a friendly barista to teach you the finer details.