Jagged Thoughts for Jagged Times, 211

There are two kinds of obvious. Obvious 1 is the one everybody is doing (answering calls). Obvious 2 is the one everyone is ignoring because it is so damn obvious (answering calls totally amazingly brilliantly). 

You and your team need to very, very carefully ensure you explore the potential of Obvious 2 and seriously consider making it happen ASAP.

Obviously...