(The back-story is here).
- Develop a true strategy team (what's our story?) not just a comms. team (how do we tell our story?).
- Ask proactive questions: what do we need to anticipate?
- Ask critical questions: what do we need to do better?
- Ask lateral questions: what do we need to do differently?
- Create lean, mean, agile project teams who turn the answers to 2/3/4 into actions.
- Focus on the competition not to copy but to leap-frog.
- Focus on the markets not just to respond to needs but to anticipate wants.