Spring Semester Revision Notes 3: Selling Dozen

1. Selling can go wrong in three areas. But when it does go wrong usually the sales team are blamed.
2. Selling has to start with marketing strategy. This is the tough one. Who is your market and
3. why do they want to buy from you and
4. why should they pay your price/your fee?
5. Once (2) has been decided then marketing communication needs to come into play. Everything from a road-side poster to a twitter campaign might be considered. An attempt to get your target market/s to know/understand and love you.
6. And then the sales force come into play. They may be on the phone, on the road or not even human as in just an automated site. But they must make it
7. easy to buy and be able to
8. justify, prove, support your price and avoid the slippery slope of using discount to sell.
9. Review Professionalism 101
10. Review Selling without Tears
11. Download free book on LHS of blog: How To Sell Brilliantly.
12. No closing technique will overcome a poorly thoughtout strategy nor an under-trained salesforce.