The Fundamental Errors Large Organisations Still Make, 22

1. Confusing marketing strategy (who are we and what are we trying to do?) with marketing communications (and how might we tell our chosen segments?).
2. 'Rolling out' values. You WILL have integrity.
3. Failing to run meetings professionally because we are all so very, very easily distracted.
4. Not having a clear and present expenses policy.
5. Buying a PowerPoint site licence. Oh, man....
6. Considering money and motivation to be inter-changeable.
7. Offering free soda.
8. Allowing lunch to be delivered to your desk.
9. Or eaten at your desk.
10. Seeing people as their security badge. Which may or may not be visibly around their neck at all times.
11. Still believing  they can re-create their start-up mojo. Instead of deciding to grow up and shift to the next stage of maturity. 
12. Creating fancy titles such as 'Talent Wizard' to delay getting to the heart of the problem: lack of leadership.
13. Lagging in technology so the personal phone is better than the work phone. And don't even mention the laptop....
14. Copying the new, fast, competitive start-up rather than leaping it.
15. Pretending and believing their own stories which they feed to their agency who adds hyperbole and then creates giant posters which sit in reception .....
16. Training leadership via on-line courses.
17. Selling their soul to the markets.
18. Adding procedures, protocols, projects, methodologies, TLAs, scrums, skunks and more and never taking anything away.
19. Encouraging a belief that 24 by 7 customers and 24 by 7 markets means 24 by 7 exhaustion.
20. Believing the external candidate is perfect whilst conveniently forgetting no investment had been made in the internal candidate, who was 'just perfect' a mere18 months ago.
21. Making it a shorter walk to the on-site coffee shop than the on-site gym.
22. Having a re-org instead of having a stop and think: who are we? what are we trying to do? And why aren't we helping great people do it?

Bonus 1: 22 Things They Still Don't Teach You at Business School

Bonus 2: Brilliant at the Basics of Business

Bonus 3: That Other F Word