- Once you have analysed, differentiated and value-chained, how to sell.
- Humility.
- Smart isn't necessarily sensible.
- The small stuff (being on time) is an indicator of the big stuff (the integrity of your venture capital pitch).
- Big isn't always best.
- Smart bloggers such as Michael Wade are closer to the true heat of battle than the waffle in an air-conditioned syndicate room next to the barista-coffee cafe on a beautiful campus.
- Profit not revenue.
- Increasingly the past does not predict the future.
- Profit not ego.
- The priority of team-work is not fun.
- Brilliant entrepreneurs didn't-and don't-go to business school.
- Profit not market share.
- You should be able to express the purpose of your start-up in 100 words on the front of a 3 x 5 card. And the financing on the back.
- While studying for your MBA, there are three imperatives to pull ahead from the crowd: write a book, start a blog and create a simple on-line business.
- Nobody will listen to your elevator pitch anymore. They will be checking their phone.
- If you want to be an expert, reading executive summaries of primary texts does not count.
- Meditate.
- Get on with people.
- Brand is not logo nor by-line.
- Module 'Options' aren't really options any more.
- Take stuff off your 'To Do' list.
- Make the world a better place. Of course. But do it.