Build A Better Business: 65

As you put things in place for the new year planning round, remember:

1. Your stuff isn't their stuff: we all have our own passions. And our irrational dislikes. Listen to understand.
2. No electron ever had a heart. Don't mail. Don't text. Don't tweet. Talk.
3. PPT induces trance. Don't lecture, converse.
4. Add one, drop one. Another initiative won't fix it if the old one is still running. Clear up and start afresh. 
5. Marketing communication (e.g twitter ) is not marketing strategy (e.g marketing segmentation). Be one of the few on the planet to understand the distinction.
6. Brain always beats brawn in business in the long game. Stop and think. And then leap on the competitor from a great height. 
7. Identify the vital few. Fix the trivial many. Get rid of those fu*king distractions.