Build A Better Business: 63

2015 is going to be tough, very tough. 

You know it. Your clients know it. Your competitors know it.

Some of your competitors are going to play dirty. Slash prices, do deals. And pray.

Not you. You are going to assemble an elite team and book an upstairs room in your local Starbucks.

This week.

Make time: what is more important than your profitable survival?

In that room your best minds are going to come up with a plan using clear marketing thinking: segmentation, analysis and differentiation. Yes, a really good plan. 

And then you're going to have a fabulous Christmas.

But the first working day after New Year your crack team will be back.

Poised. Focused. Hungry.

And that plan will be implemented: 100%, full-on. And your rivals will never know what hit them.