They stood in the empty warehouse: the sort of building that stars in an episode of 24 and into which black SUVs squeal at speed. But this was no fiction: this was their own thriller, their own drama. And this was no pilot. Gathered, they shared commitments about the business they would start today and build to success; desks, branded moleskins and espresso machines could come later. Trust, loyalty and integrity needed to be formed. Today they would establish personal contracts and start to build a high performance team. And then tomorrow running a business would be easier. Much.