Build A Better Business 51: Great Selling

Great selling is building a case so strong that the prospect wants to buy. And wants to buy now. And at the requested full price.

Any deviation from that plan is negotiation which is a different skill.

Sell first, then negotiate.

Bonus 1: Selling Without Tears, free PDF

Bonus 2: How To Sell Brilliantly in Good Times and Bad, amazon: paper and kindle.