- Train, train, train. Unskilled salespeople don't just not win new business. They lose good current accounts.
- Get clear on what you want. Market share? Revenue? Profit? Maybe you can get all three simultaneously, but only maybe.
- Sort the basic disciplines: on time, every time. Reporting. Cold calls. Small stuff leads to big stuff.
- Fix the hygiene factors: fast responsive screens, all the facts available, great coffee.
- Meet every day as a team. What are we learning? Share it. What are the challenges? Fix them.
- Ask better questions. Here's the new book from Tim Baynes.
- Create difference. E.g be the company that doesn't do uninspired, canned PPT presentations.
Bonus 1: Selling Without Tears, free downloadable PDF.
Bonus 2: Selling Brilliantly, from amazon.