Dig Deep. Dig Deeper.

You are not your school reports, your zip code, nor your choice of beverage at Starbucks. Dig deeper. You are not your brand of fridge, car nor smartphone. You are not your job title, job grade nor job expenses policy. You are not your business class seat, your slide deck, your gold card. Dig deeper. You are not your routine at the gym, your scrabble strategy nor your views on Cameron, Obama or Merkel. Dig deeper. You're not the thought that suggests you are rubbish at photography, speaking out in meetings or swimming. You are not the guy who always does the barbecue. You're not the girl who always ensures her inebriated friends get home safely at 3am. Dig deeper. You are not a worrier, nor a winger: you're not a label, any more than a spade actually need just be a spade. Dig deeper. You aren't a Monday morning feeling, a 'I need a coffee'. You're on a path, a mission, a 'no one messes with me' journey. You could teach Jason Bourne a tip or two.

Dig deep. Very deep. That's where the spade comes in.