Build A Better Business: Exec Summary: 1-22

1. Do the maintenance: clear the gutters of leaves.
2. Test the interactions with the business: be a secret shopper.
3. Dig deeper:don't make decisions solely on the summary PPT.
4. Stay special: don't allow the chase for business to weaken the story that gets you the best business.
5. Less, less, less. Vital few not trivial many
6. Forget mission, vision, values, goals etc for a while.What's your story?
7. Attend to the big 5: competition, innovation, people, systems, customer service.
8. Find 1% improvements. And multiply them together.
9. Fewer slide-decks, more innovation.
10. Close the gap between marketing story and real story.
11. What's lurking in your business?
12. More War Zone, Less Country Club.
13. Don't just talk to customers, listen to customers. Don't just provide for customers, innovate for customers. Don't just please customers, amaze customers.
14. Get rid of the fuzzy thinking and ask who?, why?, where?, when?, what? and how? Stop talking in PowerPoint
15. Ask those at the front line.
16. Really, really thinking about profit generation tends to solve the revenue problem.
17. The business model must work in tough times. It must work in uncertain times. It must work in times of stiff competition. It cannot only work in easy times.
18. Most 'motivators' of people don't.
19. In tough times only good habits will get a firm out of the mess.
20. E-mail isn’t free. It seems free. It feels free.
21. Work on people: get great ethos and great innovation.
22. Great teams: people x process x priorities
    

The detail here.

Bonus: Brilliant at the Basics of Business 100, the book.

1. Do the maintenance: clear the gutters of leaves.
2. Test the interactions with the business: be a secret shopper.
3. Dig deeper:don't make decisions solely on the summary PPT.
4. Stay special: don't allow the chase for business to weaken the story that gets you the best business.
5. Less, less, less. Vital few not trivial many
6. Forget mission, vision, values, goals etc for a while.What's your story?
7. Attend to the big 5: competition, innovation, people, systems, customer service.
8. Find 1% improvements. And multiply them together.
9. Fewer slide-decks, more innovation.
10. Close the gap between marketing story and real story.
11. What's lurking in your business?
12. More War Zone, Less Country Club.
13. Don't just talk to customers, listen to customers. Don't just provide for customers, innovate for customers. Don't just please customers, amaze customers.
14. Get rid of the fuzzy thinking and ask who?, why?, where?, when?, what? and how? Stop talking in PowerPoint
15. Ask those at the front line.
16. Really, really thinking about profit generation tends to solve the revenue problem.
17. The business model must work in tough times. It must work in uncertain times. It must work in times of stiff competition. It cannot only work in easy times.
18. Most 'motivators' of people don't.
19. In tough times only good habits will get a firm out of the mess.
20. E-mail isn’t free. It seems free. It feels free.
21. Work on people: get great ethos and great innovation.
22. Great teams: people x process x priorities
    

The detail here.

Bonus: Brilliant at the Basics of Business 100, the book.