Build A Better Business: Exec Summary: 1-14

1. Do the maintenance: clear the gutters of leaves.
2. Test the interactions with the business: be a secret shopper.
3. Dig deeper:don't make decisions solely on the summary PPT.
4. Stay special: don't allow the chase for business to weaken the story that gets you the best business.
5. Less, less, less. Vital few not trivial many
6. Forget mission, vision, values, goals etc for a while.What's your story?
7. Attend to the big 5: competition, innovation, people, systems, customer service.
8. Find 1% improvements. And multiply them together.
9. Fewer slide-decks, more innovation.
10. Close the gap between marketing story and real story.
11. What's lurking in your business?
12. More War Zone, Less Country Club.
13. Don't just talk to customers, listen to customers. Don't just provide for customers, innovate for customers. Don't just please customers, amaze costomers.
14. Get rid of the fuzzy thinking and ask who?, why?, where?, when?, what? and how? Stop talking in PowerPoint and bring back conjunctions, prepositions, qualifiers and depth.