JfDI!
How to sell brilliantly
Unplugged
The Jacksons are currently touring and the reviews are highly favourable. The reasons for touring are no doubt many. Fun. Money. Show they can still do it. But one stated aim is to return the Jackson name to glory after being sullied in the final stages of the Michael Jackson era.
It won't happen of course, anymore than you can convince a wider audience that Yoko Ono didn't break up the Beatles. And that's just the world of pop music. Don't even think about politics. But maybe think about your organisation. The greater story wins. The one people love to talk about more, expand, turn into mythology, share, claim to be part of....Is that a helpful story for your business? Or a damning one.
Everybody loves a story. And they cling to the most powerful ones.
Fret less about the mission statement and more about the stories seeping out of HQ.