What A Business Can Learn From A Child's Bedtime Story: 5: The Goose And The Golden Egg

It's pretty cool having a goose that lays an egg made of gold every day. But why wait? Let's get all the gold now. Sadly, of course killing the goose produces nothing but...a dead goose. Many organisations have cash cows: it's tempting to squeeze and over produce such a cow. But a great cash cow funds innovation to produce the new rising star. Much in life needs planning and longer-term thinking.

Here for The Emperor's New Clothes

Here for Goldilocks and The Three Bears

And here for Little Red Riding Hood

Here for Hare & Tortoise

Bonus: Brilliant at the Basics of Business