- Do the maintenance: clear the gutters of leaves.
- Test the interactions with the business: be a secret shopper.
- Dig deeper:don't make decisions solely on the summary PPT.
- Stay special: don't allow the chase for business to weaken the story that gets you the best business.
- Less, less, less. Vital few not trivial many
- Forget mission, vision, values, goals etc for a while.What's your story?
- Attend to the big 5: competition, innovation, people, systems, customer service.
- Find 1% improvements. And multiply them together.