Build A Better Business: Executive Summary, so far

1. Do the maintenance: clear the gutters of leaves.
2. Test the interactions with the business: be a secret shopper.
3. Dig deeper: don't make decisions solely on the summary PPT.
4. Stay special: don't allow the chase for business to weaken the story that gets you the best business.
5. Less, less, less. Vital few not trivial many
6. Forget mission, vision, values, goals etc for a while. What's your story?