Build A Better Business. Executive Summary 1-5

1. Do the maintenance: clear the gutters of leaves.
2. Test the interactions with the business: be a secret shopper.
3. Dig deeper: don't make decisions solely on the summary PPT.
4. Stay special: don't allow the chase for business to weaken the story that gets you the best business.
5. Less, less, less. Vital few not trivial many