Creativity Seven

1. Check every assumption. Does a restaurant need a variety of different choices every night? How about if it just had one choice but that was different each night. And it was a surprise.
2. Find a tool which batters your thinking. De Bono's 6 hats is a great place to start.
3. Treat the product/solution as if it were clay. If it were bigger? Smaller? Longer? Shorter? In Colour? In smaller bits?
4. What is sacrosanct? Now challenge that. "We sell direct". But what if we sold though an intermediary?
5. Get some space, get some time and foget the problem for a while. Let the brain work on it in background. The brain can solve anything but it doesn't always like PRESSURE!!
6. Get a random stimulus. Open a book at random. Select a random track on your iPod. Ask a friend for an idea.
7. Believe that you are creative. You are. We all are. We just all work very hard to stop ourselves being so.