In a secret bunker somewhere on Planet Earth a team of marketeers were jubilant: they were at the peak of their skill. For thirty years they had convinced an increasing proportion of Planet Earth to buy a silver can, pull the ring and down a cocktail of carbonated water, caramel colour, aspartame, phosphoric acid, potassium benzoate, citric acid and oh, flavours. This when they might have chosen mountain fresh pure water, mango juice, green tea, coconut water, a freshly made strawberry milkshake, a vodka and lime, the perfect doppio espresso, elderflower drink...
The team and their iPads returned to work by studying the latest reports on rats and aspartame and sipping soya lattes from the local Starbucks.