Just when you thought you had it sorted- your pitch, your business, your life-it hits you. Fear. Uncertainty. Doubt. Maybe those slides won't work after all. Jeez, there's no way the market will pay that amount and why did I think it would? And why is it just getting harder, all the time?
Fear, uncertainty and doubt demands a re-boot. A pencil and paper back to basics, a brainstorm with a trusted friend and some very long walks in fresh air.
The world is rarely collapsing around us. But the crumbling at the edges will cry out for maintenance. Ignore those cries at our peril.