JfDI!
How to sell brilliantly
Unplugged
Values are something which organisations love to identify, slide-deck and cascade. Considerable money can be spent upon this exercise which is a shame as-almost by definition-most organisations end up with the same list starting with integrity...
The exercise is then generally forgotten until review time upon which there is some attempt to assess behaviours against the defined values. Where does it all go wrong? Perhaps when we forget there is a deep craving amongst most of us to feel involved in something which is likely to fundamentally define how we are meant to run our working life. 'Rolled out' values will probably never work. It's maybe breaking a core value in all of us.
