JfDI!
How to sell brilliantly
Unplugged
Make Small, Big. And Big, Small.
Those endless small things. What's the context? Where do they really fit in? What are you actually trying to do? Make the small, big.
Those big things. The 'man on the moon stuff'. How can you make it brain friendly? And time friendly? Break it down, break it down, break it down. Make the big, small.