Instant MBA 100: 28

The  back story 1-27 here.

Instant MBA 28: Soft Skills. Are often frowned upon by many attending the MBA programme where there is a love of models, methodologies and case studies. But without the ability to say influence and negotiate no model-however powerful-will convince the board to support your new marketing plans. Soft is actually hard so long as well studied.

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Great business bloggers Michael Wade, Tanmay Vora

Instant MBA, the book

Brilliant at the Basics of Business 100, the book