Don't 7

(1) throw money at it; apply some thought (2) sell at a discount; change your marketing (3) blame them yet; ask: what does this say about me? (4) have a business model which only works when times are good; create a brilliant business (5) check your e-mail more than you check your brain; e-mails rarely are anticipatory. True success is (6) just read business books; write one (7) think 'they have it easy'; actually 'they have it different'.