The back story 1-25 here.
Instant MBA 26: New World of Work Driver 4: Abundance. In a world of too much competition, in a world of one global market place. In a world where apparently the only marketing strategy anyone has is to cut prices, there is a way out: become so damn good you create your own exclusive market place: make excellence your minimum standard.
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Great business bloggers Michael Wade, Tanmay Vora
Instant MBA, the book
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